Privacy Policy

This Privacy Policy applies to the information that Keurig Canada Inc. on behalf of itself and its  parent, Keurig Dr. Pepper, Inc., or its affiliates and subsidiaries (collectively “Company”, “we”,  “us” or “our”) collect from or about you when you use our websites (each a “Site”) and mobile  applications (each an “App”), (collectively, the “Services”). This Privacy Policy also explains how  Company may use and disclose such information, as well as your ability to control certain uses  of it. We appreciate that you trust us with your information and we intend to honor that trust.  

YOUR PRIVACY IS IMPORTANT TO US. PLEASE READ THIS PRIVACY POLICY  CAREFULLY. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY, THEN  PLEASE DO NOT USE THE SERVICES.  

This Privacy Policy is incorporated into and made a part of Company’s Terms of Use. If you  have not done so already, please also review our Terms of Use. Our Terms of Use include  provisions that limit Company’s liability to users and other important terms. By using the  Services, you agree to the collection, use, and disclosure of your information as described in  this Privacy Policy, and agree to our Terms of Use, which are incorporated by reference.  

GENERAL INFORMATION  

This Privacy Policy applies to the Services to which it is linked. If a particular Service has its  own privacy policy, then that policy – not this Privacy Policy – applies. This Privacy Policy does  not apply to information that is collected by any third-party websites or services that you may  access through the Services.  

INFORMATION WE COLLECT 

There are several ways we may obtain information about you, including through (A) information  you provide to us directly; (B) information that we automatically collect; and (C) information we  receive from third parties. Some of the information directly or indirectly identifies you as an  individual. When information identifies or is reasonably capable of being associated with, or  could reasonably be linked, directly or indirectly, with you or your household, we refer to it  as “Personal Information.” This Personal Information includes the following categories:  

• Identifiers/Contact Information: These include your name, postal and email address,  phone number, and unique identifiers that may identify your device or browser but not  you by name.  

• Location Data: data about the location of the device you use to access the Services as  more fully described below.  

• Commercial Information: Your purchase and usage history, and goods and service  preferences, including payment information or photos you share from your devices.  • Information Collected with Your Consent. We also may ask you for your consent to  collect information in a particular interaction with you as described to you in those  circumstances.  

• Internet/Electronic Activity: Your geolocation information, IP address, web/app  browsing and search history related to our Services, and information regarding your  interaction(s) with the Services or Company advertising.  

• Profile Inferences: The inferences that we draw from your Personal Information and  web activity to create a personalized profile so we can better identify goods and services  that may be of interest. 

We also work with various types of data that are de-identified or aggregated, and not reasonably  capable of being associated with, or reasonably be linked, directly or indirectly, with you or your  household. This data is not Personal Information.  

Personal Information You Provide 

Company collects Personal Information when you choose to share it with us, such as:  

Personal Information you provide when you create or use your account or other  Services, or contact us. You must create a KDP account (“KDP Account”) to use certain  Services, including the Keurig® App (please refer to the Keurig® App Privacy Notice  https://www.keurigdrpepper.ca/en-ca/app-privacy-notice for further information). A KDP Account  as well as certain services we may offer such as subscription to our auto-delivery services  require you to provide Personal Information so we can identify you and process your purchases,  enable you to customize the Services to your liking (e.g., identify your brewing preferences),  and so we can link your product preferences to your KDP Account. Also, when you contact us,  we may monitor and record your conversation with the Company representative (where  permitted by law).  

Personal Information you provide when you make a purchase. We collect Personal  Information to process your purchases from us, and to provide you with the goods or services  you ordered.  

Personal Information you provide for customer support. We collect your feedback and  questions that you provide to us for customer support. In answering your questions, we may  collect supporting data from your device.  

Personal Information collected with your consent. We also may ask you for your consent to  collect Personal Information in a particular interaction with you as described to you in those  circumstances.  

Personal Information Collected Automatically 

Whenever you visit or interact with the Services, Company, as well as third-party advertisers  and/or service providers, may use a variety of technologies to collect Personal Information, such  as:  

Usage Information. We collect Personal Information about your activity on the Services, such  as login date and time, features you use, and website, mobile app, and product interactivity.  

Device & Device Usage Information. We collect Personal Information from and about the  electronic devices that you use to access the Services, including IP address, device ID and  type, device and app settings and characteristics, app crashes, advertising IDs, browser type  and language, operating system, time zones, software version, domain name, identifiers  associated with cookies or other technologies that may uniquely identify your device or browser,  and information on your wireless and mobile network connection, like your service provider and  signal strength. Our Internet connected devices, such as our smart brewers, may also include a  camera designed to collect an image of the area where a pod is positioned within the brewer.  This may be required to enable some connected Services and may also be used for diagnostic  purposes to help ensure the brewer is working properly.  

Location Information. We may collect data about the location of the device you use to access  the Services (“Location Data”) using IP address, GPS, cellular towers and information from 

your mobile service provider, sensors that provide Company with information on nearby  devices, Bluetooth address, Wi-Fi access points, and information made available by you or  others that indicates the current or prior location of your device. How we collect Location Data  depends on how you use the Services.  

Third Party Analytic and Advertising Technologies. Company also may use third parties’  analytics and tracking tools, such as Google Analytics, and others, to help us track, segment,  and analyze usage of the Services, and to help us or those third parties serve more targeted  

advertising to you on the Services and across the Internet. These tools may use technology  such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to  collect and store information and may also combine such information with information that they  collect from other sources. To learn more about your choices relating to advertising tracking,  please see the “Your Choices and Opt Out” section below.  

Personal Information Received from Other Third Parties 

Company collects Personal Information about you from third parties, such as social media  platforms, public databases, or data vendors. This may include: 

Personal Information collected when you connect with third parties through the  Services. Certain Services may link with third-party platforms and plug-ins, such as social  media platforms, plug-ins, and virtual assistants. When accessing the Services through an  account with a third party, we may automatically receive certain information about you based on  your registration and privacy settings on those third-party services, and use such Personal  Information as described in this Privacy Policy.  

Personal Information collected from data vendors. Company may supplement your Personal  Information with information that we obtain from third parties, such as public databases or data  aggregators.  

Personal Information collected through service providers. Our service providers also may  collect and use Personal Information to assist us with our business operations. For example, our  service providers may need Personal Information to help us analyze the performance of the  Services, detect and prevent fraud, or to improve user experiences.  

Combination of Information 

We may combine the Personal Information we receive from and about you. As noted, we may  also de-identify or aggregate information so it is no longer Personal Information.  

HOW WE USE YOUR PERSONAL INFORMATION 

Company uses Personal Information – including Identifiers, Location Data, commercial or  purchase-related information, Internet or other electronic network activity, and inferences drawn  from your Personal Information in accordance with applicable data protection laws and this  Privacy Policy for purposes including:  

To administer your account and provide the Services to you, such as to: ∙ Create and manage your KDP Account  

∙ Provide you with customer support and respond to your requests  

∙ Complete your transactions 

∙ Communicate with you about the Services, including order management and billing  To Ensure a Consistent Experience Across Your Devices, such as to: ∙ Synchronize your usage across the various devices you use to interact with us  ∙ Personalize your experience with our Services  

To Offer Promotions and Ads, such as to: 

∙ Administer sweepstakes, contests, discounts, or other promotions  

∙ Develop, display, and track content and advertising tailored to you on the Services and  on other websites  

∙ Provide or contact you with customized Services content and offers from Company or on  behalf of our partners and affiliates  

To Improve the services and develop new ones, such as to: 

∙ Administer focus groups and surveys  

∙ Conduct consumer research  

∙ Use demographic, profile and other analytics for analytical and demographic purposes  (this processing may involve profiling – for example to create audiences based on  demographic or location-based information for marketing and customization purposes)  

∙ Develop new features and services  

To Prevent, Detect, and Fight Fraud or Other Illegal or Unauthorized Activities, such as  to: 

∙ Enforce our Terms  

∙ Address fraud or alleged unlawful activity  

∙ Assist law enforcement  

∙ Conduct data analysis to better understand and design countermeasures against fraud  ∙ Protect the security and integrity of the Services and our business  

To Ensure Legal Compliance, such as to: 

∙ Comply with legal requirements  

∙ Enforce or exercise our rights or those of third parties  

∙ Due diligence and required disclosures for corporate acquisitions and sales  ∙ Address problems with the Services or our business  

HOW WE SHARE YOUR PERSONAL INFORMATION 

Except as provided in this Privacy Policy, we will not disclose your information to any third  parties without your consent. We may share your Personal Information as described below. 

Sharing of Information by You 

The Services offer many ways to find, enjoy, and share content. Any Personal Information you  disclose in public areas on the Services or other third-party services may become visible to  other individuals without restriction. Please exercise caution when disclosing Personal  Information in public areas. If you provide any Personal Information to a third party while using  our Services, the third party’s privacy policy will apply to your Personal Information disclosed to  such third party.  

Sharing of Personal Information by Us 

With Our Service Providers. We use service providers to help us operate and improve the  Services, such as for data hosting and maintenance, analytics, customer care, marketing,  payment processing, order fulfillment, and security operations. 

With Other Company Businesses. We share your Personal Information with our subsidiaries  and joint venture partners (collectively, “Affiliates”) who adhere to the privacy protections set  forth in this Privacy Policy.  

Promotions. If you choose to enter into one of our promotions (e.g., a sweepstakes or contest),  we may disclose your Personal Information to service providers or the public in connection with  the administration of such promotion, as required by law, as otherwise permitted by the  promotion’s official rules and this Privacy Policy.  

For Corporate Transactions. We may transfer your Personal Information if we are involved,  whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring,  reorganization, dissolution, bankruptcy, or other change of ownership or control. If another entity  acquires us or any of our assets, information we have collected about you may be transferred to  such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against  us, such information may be considered an asset of ours and may be sold or transferred to third  parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that  the transferee use Personal Information provided through the Services in a manner that is  consistent with this Privacy Policy.  

Legal Obligations; Safety. We may access and disclose your Personal Information to respond  to subpoenas, judicial processes, or government requests and investigations, in connection with  an investigation on matters related to public safety, or as permitted or otherwise required by law.  

We may disclose your Personal Information to protect the security of our Services, servers,  network systems, and databases.  

To Enforce Legal Rights. We may also share Personal Information (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal  rights and those of our users, business partners, or other interested parties; (iii) to enforce our  agreements with you; and (iv) to investigate, prevent, or take other action regarding suspected  illegal activity, fraud, or other wrongdoing.  

With Your Consent or At Your Request. We also may share your information as disclosed to  you at the time of collection.  

COOKIES AND OTHER TRACKING TECHNOLOGIES

We may use various practices and tracking technologies to allow us and third parties to develop  and deliver targeted advertising on the Services and on websites or applications of third parties,  and to analyze and report on such advertising you see.  

Cookies. Certain parts of the Services require cookies. Although you are not required to accept  cookies or mobile device identifiers, if you block or reject them, you may not have access to all  features available through the Services.  

Opting out of targeted advertising using any of the below links does not mean that you will stop  seeing digital advertisements. Rather, opting out means digital advertising will not be targeted to  you based on your interests (as inferred from your online activities). Please refer to your  browser’s or operating system’s website or “Help” section for more information on how to delete  and/or disable your browser or operating system from receiving cookies or control your tracking  preferences. On your mobile device, you may also adjust your privacy and advertising settings  to control whether you want to receive more relevant advertising. To learn more about cookies,  visit www.allaboutcookies.org. The Services use the following cookies:  

Strictly necessary cookies, which are required for the operation of the Services. Without  them, for example, you would not be able to register or log in for the Services that  Company offers.  

∙ Analytical/performance cookies, which allow Company to recognize and count the  number of visitors, learn how visitors navigate the Services and improve the Services.  ∙ Functionality cookies, which Company uses to recognize you when you return to the  Services.  

∙ Targeting cookies, which record your visits to the Services, the pages you visited and  the links you followed. Targeting cookies help Company deliver digital advertisements  that are targeted to your interests (as inferred from your online activity). Company also  shares information collected through targeting cookies with third parties that send you  targeted advertisements  

∙ Interaction cookies, which allow you to recommend Company on Social Media.  

Web Beacons. Company also uses web beacons (also called pixel tags or clear GIFs). Some  of Company’s content and emails may contain embedded web beacons that allow a server to  read certain types of information from your device, as well as allow us to count the number of  

people who have viewed content and to know when you opened an email message and the IP  address of your device. Web beacons help Company develop statistical information to provide  better and more personalized content. To learn more about web beacons,  visit www.allaboutcookies.org.  

YOUR CHOICES AND OPT-OUT 

Access and Updates to Your Personal Information 

For Keurig.ca account holders, if you would like to correct your Account information or delete  your profile information from your Account page, please visit the “Profile” tab in the “Account”  section on a Site or in the App, visit the Settings screen, My Account and then choose the  Profile option. You may also send your request via the Contact Us link within your Account.  Company reserves the right to request that you provide information that will enable Company to  confirm that you have the authority to correct or delete the profile information that you want  corrected or deleted. Company may not be able to correct or delete information shared with  third parties. Pursuant to applicable law, we may be entitled to refuse to act on the request. 

To opt out of targeted advertising, please visit the Digital Advertising Alliance or Network  Advertising Initiative websites. To opt out of targeted advertising through mobile applications,  please visit the AppChoices website. When you opt out through one of these websites, an “opt out” cookie is stored in your web browser indicating that you do not want to receive targeted  advertisements. If you delete cookies generally, you will need to opt out again.  

Do Not Track. Some web browsers (including Safari, Internet Explorer, Edge, Firefox and  Chrome) incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a  user does not want to have their online activity and behavior tracked. Not all browsers offer a  DNT option, and DNT signals are not yet uniform. Many website operators, including Company,  do not respond to DNT requests or headers from some or all Internet browsers. As described  above, we may use cookies or other technologies to deliver more relevant advertising and to  link data collected across other computers or devices that you may use.  

HOW LONG YOUR PERSONAL INFORMATION IS RETAINED 

We will retain your Personal Information consistent with applicable law and our retention  policies. Such retention may include satisfying any legal, accounting, or reporting requirements.  We also may aggregate or de-identify the information so that it no longer identifies you, in which  case we may use this information indefinitely without further notice to you.  

SECURITY OF YOUR PERSONAL INFORMATION 

Company takes precautions intended to help protect Personal Information that we collect and  store. Unfortunately, no system or electronic data transmission is completely secure. Any  transmission is at your own risk and we expect that you will use appropriate security measures  to protect your information.  

You are responsible for maintaining the security of your KDP Account. Company will treat  access to the Services through your KDP Account as authorized by you.  

STORING AND PROCESSING YOUR INFORMATION  

Your information may be collected, accessed, processed and stored in Canada as well as in any  other country where we, our affiliates, or our third party partners maintain facilities. Your  information may be accessed by law enforcement agencies in these countries, and the privacy  laws in these countries may not offer the same level of protection as those in the country where  you reside.  

CHILDREN’S PRIVACY 

The Services are not directed to or intended for use by minors. We do not direct the Services to,  nor do we knowingly collect any Personal Information from, children under the age of eighteen  (18) (or age of majority of the individual’s relevant jurisdiction of residence).  

CO-BRANDED SERVICES 

We also may from time to time offer services that are co-branded (i.e., operated in partnership  with an unaffiliated business). We and our co-branding partner may collect Personal Information  on co-branded websites or services. Our processing of your Personal Information is subject to  this Privacy Policy, but the processing of your Personal Information by a co-branding partner is  subject to its privacy policy and practices, not ours. 

CHANGES & OTHER Company PRIVACY POLICIES 

The Effective Date of this Privacy Policy is stated at the top of this Policy. As we add new  features, we may revise or supplement this Privacy Policy. If we change the Privacy Policy in a  material way, we will provide appropriate notice. Your continued use of the Services after the  Effective Date constitutes your acceptance of the Privacy Policy, as amended. As of the  Effective Date, the amended Privacy Policy supersedes all previous versions of or agreements,  notices, or statements about the Privacy Policy.  

Questions? How to Reach Us  

To contact Consumer Care, please use the following:  

Email: CustomerService@keurig.com  

Phone: Call us toll free at 1-800-361-5628  

For the US:  

Keurig Green Mountain, Inc.  

33 Coffee Lane  

Waterbury, VT 05676 USA  

For Canada:  

Keurig Canada Inc.  

3700, Jean-Rivard  

Montreal, Quebec H1Z 4K3 CANADA